In the verse: أَفَمَنْ هُوَ قَائِمٌ عَلَىٰ كُلِّ نَفْسٍ (Is then He, who is watchful over everyone ... 33), the ignorance and irrationality of the disbelievers has been exposed by saying that these people are certainly short on sense when they equate inert idols with His pure Being, a Being that watches everyone and is the ultimate reckoner of everyone's deeds. Then, it was said that the real reason behind their unreasonable attitude is that shaitan has made their very ignorance look good in their sight and, therefore, this they take to be 'achievement' and 'success.'